We’re Stella and Julia, a designer-copywriter (sisterly) duo as wildly matching and brilliantly different as yin and yang (which we loosely translate to English as Chocolate and Caviar. Because, why not?)
Like a purple unicorn, a thunder-wielding fairy, or a blue-bearded wizard, the two of us together make the internet’s wildest mythical creature: A designer-coder and copywriter-scholar team that hand-crafts websites specifically for creative entrepreneurs and small-business owners who have a story to tell and a vision to reach.All our work revolves around this core belief: form and function are inextricably bound together. A beautiful website with glitchy functionality is just as bad for your business as a smooth running site that looks like upchuck. And copy that’s cute but misses the point can hurt your sales just as much as words that hit the mark but sound robotic. And let’s not even talk about websites that look good but sound atrocious, or look a mess but speak magic charms. For us, it’s never an either/or choice when it comes to the visual and verbal elements of a story. True and successful communication, we believe, encompasses both the visual and the verbal. Stepping strong on that double foundation, we build your story up to its best and most spectacular self!
“So who’s Chocolate and who’s Caviar?”
When we were both spring chickens in the pen (laying all our eggs out the basket), it never seemed like we would be compatible in life. Stella spent all her time doodling lost in her magical fantasy world, while Julia preferred to scribble her half-formed thoughts on any surface that would take her pencil. So when we finally said goodbye, adios, and sayonara to each other, so Stella could go to art school, and Julia study literature no one was really surprised.
After graduating at the top of her class in Graphic Design from the prestigious School of Visual Arts in NYC, Stella started designing graphics and websites for various private clients around the world, making her way into the permanent staff of multimedia companies. Able to switch seamlessly between graphic and web design, she also picked up coding in her free time (because, you know… so much free time… eyeroll), so she could give herself the creative freedom to craft absolutely anything. And as if that wasn’t impressive enough, she also recently got her M.A. in Graphic Design and has been teaching professionals how to give their creations an edge. All that formal design education that’s been amped up by a decade and a half of practical experience and creations means that, that idea you’ve got in your head but can’t really see how it will translate on the web? She’ll make it appear right before your amazed and disbelieving eyes, better than you ever thought possible.Julia put her nose into the giant book of academia one afternoon and was never to be seen again for ten years! (Or so legend has it.) Climbing all the way to the top of the academic tower with degrees in languages and literature along the way, she briefly considered jumping out the topmost window (Ph.D in hand and all) at the prospect of spending her life shut up in a gloomy library. But spotting a lively entrepreneurial party in the courtyard, she decided to shift focus instead and join all the fun of doing business on the interwebs. Making a stealthy escape from academia—favorite books under arm and cat in tow—she put her writing skills and language expertise to work for several media agencies and small companies, keeping a clear preference and soft-spot for creative entrepreneurs who were putting unique work out into the world. A certified Copyblogger Copywriter, she will make your copy spring right off the page and into your readers’ hearts (where the yes, please! Gimme! lives).
We don’t believe in piecemeal work. A story is either complete, or it isn’t.
And that’s why we don’t offer only visual branding or only voice branding.
We do the whole shebang (so you can relax and sit back for a change).
We create stories around your work with both vision and voice.
Stories that run the whole way through your business, keeping your audience intrigued and attentive from beginning to end. Stories that turn casual readers to avid fans by making them the true heroes and heroines of the unique experience you provide.
Your hopes, your aspirations, your dreams, and your wishes… that’s what drives us every day to do our greatest work. Together, we get to the bottom of it all—to your core values—and build from there up to give you a brand that’s strong yet flexible enough to grow right along with your passion.
Your turn now! What’s your story? And more importantly…
What’s your wild web dream?
Let’s cover it in chocolate and sprinkle it with caviar!
It will be amazing. We promise.