Does the Customer Matter in Doing Your Best Work? filed under: Creative Inspiration At Chocolate & Caviar, we have a rule about working with customers that’s as inviolable for us as the rule of changing underwear before a date. Always talk to the customer or...
Forget About Words. THIS Is What Copywriting Is All About filed under: Copywriting “Is this the new burger place?” We all nodded our heads. “When are you guys opening?” she asked grabbing a menu from the table without even asking, drawn to it as if by an unseen power....