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How to Know What Customers Really Want (Without Reading Their Minds)

How to Know What Customers Really Want (Without Reading Their Minds) filed under: Branding | Copywriting After a dangerous climb up the steep and craggy slopes of Mount Parnassus in Central Greece, an ancient visitor to the Oracle of the god Apollo in Delphi would...

Tools of the Trade: What You Need to Succeed

Creative Inspiration, Design

Tools of the Trade: What You Need to Succeed filed under: Creative Inspiration | Design “So what is it you really liked about my portfolio?” Stella asked. “Which of my previous works was the one that convinced you to pick up the phone?” The prospective customer at the...

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How to Know What Customers Really Want (Without Reading Their Minds)

Tools of the Trade: What You Need to Succeed

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