When your tongue slips and falls and your whole message goes to hell filed under: Copywriting Headlines should make a statement. A big statement. It doesn’t matter whether they appear on a blog post, a commercial, an advertising message, a business book, or a novel....
When Creativity Jumps the Shark {Or How to Keep Your Audience Engaged, Not Baffled} filed under: Copywriting I blinked. Twice. Scratched my head. Till it hurt. Twirled my ponytail. Pulled my lips. Huh? What was I looking at? I was coming up blank. (Even worse, I was...
