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When your tongue slips and falls and your whole message goes to hell

When your tongue slips and falls and your whole message goes to hell

Copywriting

When your tongue slips and falls and your whole message goes to hell filed under: Copywriting Headlines should make a statement. A big statement. It doesn’t matter whether they appear on a blog post, a commercial, an advertising message, a business book, or a novel....
When Creativity Jumps the Shark {Or How to Keep Your Audience Engaged, Not Baffled}

When Creativity Jumps the Shark {Or How to Keep Your Audience Engaged, Not Baffled}

Copywriting

When Creativity Jumps the Shark {Or How to Keep Your Audience Engaged, Not Baffled} filed under: Copywriting I blinked. Twice. Scratched my head. Till it hurt. Twirled my ponytail. Pulled my lips. Huh? What was I looking at? I was coming up blank. (Even worse, I was...
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