When Creativity Jumps the Shark {Or How to Keep Your Audience Engaged, Not Baffled}

Copywriting

When Creativity Jumps the Shark {Or How to Keep Your Audience Engaged, Not Baffled} filed under: Copywriting I blinked. Twice. Scratched my head. Till it hurt. Twirled my ponytail. Pulled my lips. Huh? What was I looking at? I was coming up blank. (Even worse, I was...

Where Good Ideas Come From (And How to Capture Them)

Creative Inspiration

Where Good Ideas Come From (And How to Capture Them) filed under: Creative Inspiration How to discover new good ideas: Step One: Obtain a golden unicorn (yes, color matters) Step Two: Wait for purple rain and when it’s over take said unicorn out into strawberry fields...

Can I Have This in an Hour? (Or, How to Earn Respect For Your Work!)

Running a Creative Business

Can I Have This in an Hour? (Or, How to Earn Respect For Your Work!) filed under: Running a Creative Business “Can I have this on my desk in an hour? It shouldn’t take you more than just an hour, right?” You’ve probably gotten at least one such request this week for...

Why You’re Probably Selling Something Different Than You Think

Branding

Why You’re Probably Selling Something Different Than You Think filed under: Branding Do you know what the problem is with most selling? No, it’s not the “selling” part. But if you just gagged at reading the word “selling,” then keep on reading. This is important. From...

The Best New Year’s Resolution Nobody’s Making (But Everybody Should)

Creative Inspiration

The Best New Year’s Resolution Nobody’s Making (But Everybody Should) filed under: Creative Inspiration I still remember when and where I first heard the phrase. (Julia here). I remember how my heart stopped, my jaw dropped, and my head tilted to one side. In a word:...