Chocolate and Caviar
  • ABOUT
  • WORK WITH US
  • BLOG
  • PRAISE
  • PORTFOLIO
  • CONTACT US
Select Page
The Best New Year’s Resolution Nobody’s Making (But Everybody Should)

The Best New Year’s Resolution Nobody’s Making (But Everybody Should)

Creative Inspiration

filed under: Creative InspirationI still remember when and where I first heard the phrase. (Julia here). I remember how my heart stopped, my jaw dropped, and my head tilted to one side. In a word: bafflement. All I could think was “what?” Then blank. I knew he hadn’t...

read more
Get That Yes! 3 Steps to Super-Wow Proposals and Presentations

Get That Yes! 3 Steps to Super-Wow Proposals and Presentations

Branding

filed under: BrandingOne of the greatest problems we help our customers solve as a copywriter-designer team is presentations. And we don’t just mean taking their powerpoint presentations and client proposals from blah to gah-gah! or beautifying e-course slides from...

read more
Do Princesses Run Out of Time? A Practical Guide to Getting Things Done

Do Princesses Run Out of Time? A Practical Guide to Getting Things Done

Running a Creative Business

filed under: Running a Creative BusinessEver had one of those days where you JUST.RUN.OUT.OF.TIME? Of course, you’ve had. You’re human. (Right? Riiiight?!?!?) It’s a curious thing this about time. We know exactly how much of it is coming in a day. In fact, time is one...

read more
How to Know What Customers Really Want (Without Reading Their Minds)

How to Know What Customers Really Want (Without Reading Their Minds)

Branding, Copywriting

filed under: Branding | CopywritingAfter a dangerous climb up the steep and craggy slopes of Mount Parnassus in Central Greece, an ancient visitor to the Oracle of the god Apollo in Delphi would come face to face with the following famous advice inscribed over the...

read more
Tools of the Trade: What You Need to Succeed

Tools of the Trade: What You Need to Succeed

Creative Inspiration, Design

filed under: Creative Inspiration | Design“So what is it you really liked about my portfolio?” Stella asked. “Which of my previous works was the one that convinced you to pick up the phone?” The prospective customer at the other end of the line had called Stella in a...

read more
People Have No Desire for Your Products or Services. And That’s the Secret of Selling

People Have No Desire for Your Products or Services. And That’s the Secret of Selling

Branding

filed under: BrandingWhy do people buy? Anything. Why do people buy stuff? Why do they buy your services? Why do they buy art? Why do they buy a specific piece of art? Let’s go wider still. Why do people buy into an argument? Why do they buy into a particular...

read more
What Does it Take to be Creative? 7 Tips from David Ogilvy

What Does it Take to be Creative? 7 Tips from David Ogilvy

Creative Inspiration

filed under: Creative InspirationDavid Ogilvy is often dubbed as the father of modern advertising. One of the pioneers of advertising campaigns and even content marketing (that used to be done in magazines long before the wild wild web and blogging ever sprung up on...

read more
Does the Customer Matter in Doing Your Best Work?

Does the Customer Matter in Doing Your Best Work?

Creative Inspiration

filed under: Creative InspirationAt Chocolate & Caviar, we have a rule about working with customers that’s as inviolable for us as the rule of changing underwear before a date.Always talk to the customer or decision maker before starting work on a project. Always. And...

read more
Forget About Words. THIS Is What Copywriting Is All About

Forget About Words. THIS Is What Copywriting Is All About

Copywriting

filed under: Copywriting“Is this the new burger place?” We all nodded our heads. “When are you guys opening?” she asked grabbing a menu from the table without even asking, drawn to it as if by an unseen power. “On Thursday,” the owner replied. “You should stop by....

read more
Taming the WordPress Beast: How to Find the Perfect Theme For Your Website

Taming the WordPress Beast: How to Find the Perfect Theme For Your Website

Design

filed under: DesignTrying to choose the perfect WordPress theme to start or update your website can have you feeling like Theseus wandering about the labyrinth without Ariadne’s string: Not only do you have to find your way to the middle of the dizzying labyrinth and...

read more
« Older Entries
Next Entries »