NO ONE CARES ABOUT CONTENT. Here’s What Really Matters in Doing Business Online (or Offline)

Branding, Copywriting

NO ONE CARES ABOUT CONTENT. Here’s What Really Matters in Doing Business Online (or Offline) filed under: Branding | Copywriting Remember that time you giddily paid for a can of nondescript food at the supermarket, skipped and hopped all the way home, salivating...

Small-Biz Branding: How to Charm the Socks Off Your Clients (Because Everyone Hides Money in Their Socks)

Branding

Small-Biz Branding: How to Charm the Socks Off Your Clients (Because Everyone Hides Money in Their Socks) filed under: Branding What’s your brand identity? Are you the hilariously refreshing modern art gallery where I know I’ll find all the best new works? The...

Clients taking you for a (money) ride? Drive them straight to the bank with this smooth move!

Branding, Running a Creative Business

Clients taking you for a (money) ride? Drive them straight to the bank with this smooth move! filed under: Branding | Running a Creative Business This is the part of your business you HATE the most: GETTING PAID. Not the receiving money part per se, but the getting...

The Insta-brand Challenge: A Twisted Instagram Game to Win at Business in a Snap ‘n’ Tag!

Branding, Copywriting, Design

The Insta-brand Challenge: A Twisted Instagram Game to Win at Business in a Snap ‘n’ Tag! filed under: Branding | Copywriting | Design Let’s play a biz-survival game! Imagine you’re in a room full of people. You’ve never met any of them before. The voice...

Elevate Your Brand, Raise Your Prices: The Must-Haves of Premium Websites

Branding

Elevate Your Brand, Raise Your Prices: The Must-Haves of Premium Websites filed under: Branding Ever wondered why some people seem to be able to get paid so much for their services and products, while the rest struggle to get just a couple of customers despite having...

Does Your Website Lure Visitors In Or Shut Them Out?

Branding, Copywriting, Design

Does Your Website Lure Visitors In Or Shut Them Out? filed under: Branding | Copywriting | Design Cocktail parties are hard. Especially business-related ones. There you are, in your best outfit and hair, encouragingly laughing at some half-told joke, while delicately...