When your tongue slips and falls and your whole message goes to hell filed under: Copywriting Headlines should make a statement. A big statement. It doesn’t matter whether they appear on a blog post, a commercial, an advertising message, a business book, or a novel....
When Creativity Jumps the Shark {Or How to Keep Your Audience Engaged, Not Baffled} filed under: Copywriting I blinked. Twice. Scratched my head. Till it hurt. Twirled my ponytail. Pulled my lips. Huh? What was I looking at? I was coming up blank. (Even worse, I was...
How to Know What Customers Really Want (Without Reading Their Minds) filed under: Branding | Copywriting After a dangerous climb up the steep and craggy slopes of Mount Parnassus in Central Greece, an ancient visitor to the Oracle of the god Apollo in Delphi would...
Forget About Words. THIS Is What Copywriting Is All About filed under: Copywriting “Is this the new burger place?” We all nodded our heads. “When are you guys opening?” she asked grabbing a menu from the table without even asking, drawn to it as if by an unseen power....
NO ONE CARES ABOUT CONTENT. Here’s What Really Matters in Doing Business Online (or Offline) filed under: Branding | Copywriting Remember that time you giddily paid for a can of nondescript food at the supermarket, skipped and hopped all the way home, salivating...
How to Make Your Copy P.O.P Like a Million-Dollar-Stuffed Piñata filed under: Copywriting Does writing website or blog copy that hits your target market ever have you feeling like a kid at a birthday party—high on sugar and blindfolded—swinging a bat at a piñata...
