How to Know What Customers Really Want (Without Reading Their Minds) filed under: Branding | Copywriting After a dangerous climb up the steep and craggy slopes of Mount Parnassus in Central Greece, an ancient visitor to the Oracle of the god Apollo in Delphi would...
Forget About Words. THIS Is What Copywriting Is All About filed under: Copywriting “Is this the new burger place?” We all nodded our heads. “When are you guys opening?” she asked grabbing a menu from the table without even asking, drawn to it as if by an unseen power....
